Denim + Diamonds, Clean Origin, 2023

Janie Marshall led the design direction for Clean Origin’s 2023 Valentine’s Day “Denim and Diamonds” campaign. With the launch of Clean Origin’s exclusive perfectly pink heart diamond studs, Janie and her team created a world of wild-west elegance—simple, sparkling, and unapologetically fun. The campaign featured a Stagecoach Music Festival giveaway and a romantic, rose-tinted aesthetic that invited customers to see life en rose.

Drawing on the cultural moment of the Barbie phenomenon and the rising pink-and-cowboy trend, Janie fused playful Americana with refined luxury. The result was a campaign that deepened brand awareness and gave Clean Origin’s American customer base an elegant, stylish way to celebrate love while tapping into their roots.