JUICED, 2024

Janie Marshall designed JUICED, the protein popsicle line from ex–NFL quarterback Alek Torgersen, as if it had been pulled straight from a sun-bleached postcard of Venice, California in the 1970s. The palette channels the golden haze of Muscle Beach afternoons—cobalt skies, salt-faded neon, and the sherbet tones of retro gym shorts—blended with the grit and swagger of the bodybuilding scene’s golden era. It’s part sports nostalgia, part West Coast daydream, and entirely built to make performance fuel look like a cult lifestyle brand.