Design Director
Storyteller
Creative Director
Brand Design
Digital Design
UX + Content
AI-Forward Creative Leadership
Janie is a design director and creative director with two decades of experience shaping brands in fashion, jewelry, and consumer goods. She leads with narrative and vision, aligning design with business strategy to build brands that resonate emotionally and perform commercially.
At Brilliant Earth, a $500M publicly traded company, she was appointed Lead Creative for AI Creative R&D, where she drove innovation in storytelling, production workflows, and cross-channel creative systems. Her work has helped unify brand consistency across every platform, including social, web, PDP, retail, packaging, and campaign ecosystems, bringing previously fragmented creative into a cohesive visual language.
She has also delivered strong results in CRM, developing email series, lifecycle flows, and campaign blasts that improved engagement, strengthened retention, and refined the brand voice across customer touchpoints.
From early-stage startups to global CPGs, Janie builds brands defined by clarity, elegance, and cultural relevance. With a sharp eye for art direction and a strategic instinct for content, she creates systems that are intelligent, beautiful, and scalable.
PAST WORK
PAST WORK
"Janie is our Design Director here at Brilliant Earth. Over the past two years, Janie has played a critical role in elevating Brilliant Earth's look and feel. She has an exceptional eye and a deep understanding of what it means to truly delight in the details — no pixel is left unturned, and nothing is arbitrary. Her passion for jewelry, diamonds and our brand show up in work that feels credible, intentional, and builds genuine trust with our customers.
Janie is simply a joy to work with. She brings positive, grounded energy to the team and approaches every challenge with calm, agility, and humor. As one team member put it, "She manages to keep things upbeat and fun, even during crunch time," while another noted that "she consistently pushes designers to elevate their work — and every campaign style guide she creates is thoughtful, unique, and genuinely cool."
As a leader, Janie sets a high creative bar while fostering a collaborative, supportive environment for her team. She has led some of our most foundational projects — including the Mission Reports, Brand Guidelines, and website — each executed with clarity, care and embodying our pillars of culture.
Janie's work ethic, ownership, and presence are truly exceptional. We are so fortunate to have her.
Congratulations, Janie — thank you for everything you bring to Brilliant Earth!"
-Time to Shine Award, February 2026, Brilliant Earth
“Janie is a force of nature and a creative unicorn. Her ability to employ creative excellence from ideation to execution is unmatched by anyone that I’ve worked with in my career. Beyond her innate creative abilities, she offers incredible communication and organization, mission-critical skills in scaling creative teams and marketing departments. Janie has a unique blend of style, class, personal discipline, and a competitive spirit. These qualities, along with years of experience across various product categories puts Janie in a league of her own.”
-Brandon Cook, VP of Growth
1-800-Contacts
Learn to decode.
Brilliant branding.
A legacy of looking ahead.
A cut above the rest.
You've got great taste.
Is it AI? Is it cake?
Art direction that looks effortless. Isn't.
Art + Design Direction
Art Direction & Photography
California dreaming.
Fine art.
Icons only.
Art Direction
Omg perfection.
Art Direction
A perfect match.
The KALE phenomenon.
Beyoncé career moment #2 (!)
Love is on the menu.
A life and legacy of hope.
Clean guidelines, clean diamonds.
What's Your Sign? Podcast x Clean Origin
Classic for a reason.
VRAI x Amanda Hearst Rønning
A beautiful beginning.
The moment you knew.
Storytelling = movement and information, organized.
A future classic.
On the record.
Art + photo direction.
There can only be one.
You're only as strong as your guidelines.
The ultimate fit check.
Hot girls don't die.
Your cool new friend with benefits.
We are all salt water and air.
So fresh, so clean.
Milk of the angels.
We're behind you.
Your new best friend.
Swag city.
Good vibes only.
Sacred systems.
Beauty from Bali.
That's showbiz, baby.
Glow off.
Liquid assets.
Magic at your doorstep.
Helping my creative community one AI tip and trick at a time.
AI Tips + Tricks
Book private consulting with Janie.
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Includes competitive analysis, target audience profiles, positioning statement, and unique value articulation. This is highly recommended in order to not waste money for years on developing your brand without absolute vision and alignment.
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Includes logo concept, typographic system, positioning, image/brand direction, template overview, and early narrative language.
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10-page starter deck
20-page core
40-page full system → Includes logo usage, color, typography, tone of voice, photography, layout systems, digital components, etc.
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Pitch deck template
Social content suite
Landing page wireframe kit
Email design systemEmail triggered / welcome / automated series development → (copy development is extra cost)
Internal product design system / UI kit
Paid Media template suite → price varies by platform (display templates, Meta, TikTok, Snapchat, YouTube, CTV, Google, Pinterest, LinkedIn, Reddit, Etsy, Wayfair, Walmart/Target, Zalando, Whitelisting, Podcast, AdRoll, Criteo, StackAdapt, Trade Desk, Taboola, Outbrain) -
Custom design & build in Squarespace (Copy development additional and available)
Typical pages are: Home Page, About, Editorial Storytelling Page, Bespoke, Press, Inquiry
Add-ons:E-comm
Iconography
Promo Builds PLP (not including CMS build)
Product Description Page
Product Landing Page
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For clients who need clarity without a full rebrand (90-minute session)
Includes pre-call prep, the session, and follow-up notes.Topics might include:
Brand audits
Naming
Messaging feedback
Art direction
Visual or UX reviews
Shoot planning
Taste Check, Template Check, Design Execution Check (you choose the name depending on the vibe)
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Need me in your orbit regularly? Let’s talk.
→ Includes ongoing design, strategy, and consulting support. Custom scoped.