Design Director
Creative Director
Creative Executive
AI Creative Leader
Brand Strategy
Luxury Ecommerce
Creative Operations
Creative and Design Executive with 20+ years leading global brand transformation across luxury ecommerce, retail, fashion, consumer products, and AI-enabled creative operations. Known for building high-performing creative organizations, modernizing workflows with AI, and delivering measurable revenue growth across billion-dollar customer journeys.
Mission: possible.
Destination: Engaged.
Learn to decode.
Brilliant branding.
Only have ice for you.
A legacy of looking ahead.
A cut above the rest.
Omg perfection.
Mom's a precious gem.
Enchanté
All the way up.
You've got great taste.
Art direction that looks effortless. Isn't.
The future is brilliant.
Lab = fab.
California dreaming.
Fine art.
Icons only.
Power and strength.
Baby just say yes.
Takeout got expensive.
A perfect match.
The KALE phenomenon.
Beyoncé career moment #2 (!)
Love is on the menu.
A life and legacy of hope.
Clean guidelines, clean diamonds.
What's Your Sign? Podcast x Clean Origin
Classic for a reason.
VRAI x Amanda Hearst Rønning
A beautiful beginning.
The moment you knew.
Storytelling.
A future classic.
On the record.
Art + science.
There can only be one.
You're only as strong as your guidelines.
The ultimate fit check.
Hot girls don't die.
Your cool new friend with benefits.
We are all salt water and air.
So fresh, so clean.
Milk of the angels.
We're behind you.
Your new best friend.
Swag city.
Good vibes only.
Sacred systems.
Beauty from Bali.
That's showbiz, baby.
Glow off.
Liquid assets.
Magic at your doorstep.
Book private consulting with Janie.
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Includes competitive analysis, target audience profiles, positioning statement, and unique value articulation. This is highly recommended in order to not waste money for years on developing your brand without absolute vision and alignment.
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Includes logo concept, typographic system, positioning, image/brand direction, template overview, and early narrative language.
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10-page starter deck
20-page core
40-page full system → Includes logo usage, color, typography, tone of voice, photography, layout systems, digital components, etc.
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Pitch deck template
Social content suite
Landing page wireframe kit
Email design systemEmail triggered / welcome / automated series development → (copy development is extra cost)
Internal product design system / UI kit
Paid Media template suite → price varies by platform (display templates, Meta, TikTok, Snapchat, YouTube, CTV, Google, Pinterest, LinkedIn, Reddit, Etsy, Wayfair, Walmart/Target, Zalando, Whitelisting, Podcast, AdRoll, Criteo, StackAdapt, Trade Desk, Taboola, Outbrain) -
Custom design & build in Squarespace (Copy development additional and available)
Typical pages are: Home Page, About, Editorial Storytelling Page, Bespoke, Press, Inquiry
Add-ons:E-comm
Iconography
Promo Builds PLP (not including CMS build)
Product Description Page
Product Landing Page
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For clients who need clarity without a full rebrand (90-minute session)
Includes pre-call prep, the session, and follow-up notes.Topics might include:
Brand audits
Naming
Messaging feedback
Art direction
Visual or UX reviews
Shoot planning
Taste Check, Template Check, Design Execution Check (you choose the name depending on the vibe)
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Need me in your orbit regularly? Let’s talk.
→ Includes ongoing design, strategy, and consulting support. Custom scoped.