Pacific Green Collection – Brilliant Earth (2024)

For Brilliant Earth’s 20th anniversary, Janie Marshall led the design direction for the Pacific Green lab-grown diamond collection. She artfully translated the collection’s eco-conscious innovation—diamonds grown, cut, and polished using 100% renewable wind and solar energy—into a visual identity that felt as serene as California’s coastal hues. The branding was subtle yet striking, invoking a sense of understated luxury deeply connected to sustainability.