About Janie

Creative and Design Executive with 20+ years leading global brand transformation across luxury ecommerce, retail, fashion, consumer products, and AI-enabled creative operations. Known for building high-performing creative organizations, modernizing workflows with AI, and delivering measurable revenue growth across billion-dollar customer journeys.

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Executive Expertise: Brand Strategy • Creative Direction • Organizational Design • Creative Operations • Executive Stakeholder Management • Revenue Growth • Team Leadership • GTM Strategy

Creative: Art Direction • Brand Storytelling • Packaging Design, Customer Journey Mapping • UX/UI Design • Copywriting • Retouching • Still Life & On-Figure Photography • Video Editing & Motion • Social Media Content • E-commerce Optimization • Design Systems

Tech & AI: Generative AI Workflows • Prompt Engineering • Midjourney • Runway • Krea • Gemini • ChatGPT • Weavy • PhotoRoom • Creatopy • Figma (Design & Systems) • Adobe Creative Suite • CaptureOne • Klaviyo • Airtable • Asana • Shopify • CapCut Pro

Selected Career Highlights

  • Led AI R&D for a $500M ecommerce retailer

  • Increased Paid Social performance by 70%

  • Increased Email revenue by 67%

  • Directed homepage redesign

  • Collaborations with Jane Goodall, Erin & Sara Foster, Camille Kostek

  • Featured in Forbes, Business Insider, Popular Science and The Knot

  • Created Beyoncé-worn "KALE" apparel

AI Leadership

  • Built enterprise AI creative internal workflows

  • Built scalable AI photo / video systems for luxury creative production

  • Developed prompt libraries

  • Established AI governance

  • Increased creative production speed with AI innovation

  • Unified brand consistency across AI systems

  • Reduced external production costs by developing AI-powered photography and video workflows