Beyoncé x Brilliant Earth

When Beyoncé wore a custom Brilliant Earth bolo tie on her Cowboy Carter tour, Janie Marshall seized the moment, concepting and executing a 72-hour PR blitz that bridged fine jewelry with pop culture. Drawing inspiration from the album’s Americana-meets-high-fashion aesthetic, she designed Cowboy Carter–inspired graphics that rolled out across social, email, and press channels, amplifying the collaboration’s visibility and driving brand engagement in real time.