FUTURE – Brand Guidelines

Janie Marshall developed the visual identity and brand guidelines for FUTURE, orchestrating a cohesive system that balances clarity with personality. Her design incorporates a refined logo lock-up and flexible iconography, paired with a carefully curated color palette, typography hierarchy, and photographic mood. From stationery to packaging and social templates, the brand feels clean, confident, and adaptable—ready to grow while maintaining visual harmony at every touchpoint.