Adobe Firefly for Quick Sketches
Janie Marshall Janie Marshall

Adobe Firefly for Quick Sketches

11102025 AI TIPS AND TRICKS

If you're already subscribed to Adobe Creative Cloud - which I'm sure you are - and you want to see how different AI platforms interpret the same prompt very quickly, try running it through Adobe Firefly first.

Firefly’s interface makes it incredibly easy to test variations from multiple platforms quickly with clean results that you can compare side by side.

I use it as a quick creative benchmark before jumping into Midjourney, Sora, or Runway just to do a first sketch before I choose a platform.

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SORA for campaign heroes
Janie Marshall Janie Marshall

SORA for campaign heroes

10192025 AI TIPS + TRICKS

SORA for campaign hero image generation inspiration

I’ve been experimenting with SORA for campaign concept generation (among many other platforms), and it might have the highest taste level of any AI tool I’ve used so far.

To test it, I created a fictional skincare line called Floraluna—clean, elevated, lunar (so slightly moody). I uploaded three reference images and asked SORA for hero campaign imagery concepts.

The results were just higher taste level than the other platforms. It wasn't perfect but it was more Tom Ford or Merit Beauty than the others... which is frankly the highest praise I can give. SORA also does a good job with lighting, modern composition, and atmospheric color.

SORA is the leader for me so far of all the AI image and video gen programs for grasping tone. I wouldn't use this image anywhere externally (for internal concepting and decks only) -- but it is interesting to me that SORA's taste level is so much higher than the others.

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PhotoRoom = Magic
Janie Marshall Janie Marshall

PhotoRoom = Magic

PhotoRoom is basically magic. It knocks out your background in seconds and hands you an endless closet of backdrops to match whatever vibe you’re going for—minimal, moody, beachy, futuristic, you name it. One tap and your product looks like it had a full-on photoshoot, no studio needed.

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