GINI, 2024

For GINI, a Dubai-based children’s subscription box for luxury consumers, Janie Marshall created a brand that blended opulence with enchantment. The concept centered on a magical, traditional Middle Eastern genie who arrives each month bearing surprises, brought to life through a rich palette drawn from the midnight desert sky and warm spice markets. The result was a world of wonder wrapped in luxury, turning every delivery into an anticipated story.