Design Director • Creative Director • Brand • Digital • UX + Content

Janie is a designer + creative director with two decades of experience shaping brands at the intersection of fashion, jewelry, and consumer goods.

She leads with narrative and vision, aligning design with business strategy to build brands that resonate. From early-stage startups to global CPGs, her work spans scale and sector, united by a commitment to clarity, elegance, and cultural relevance. With a sharp eye for art direction and a strategic instinct for content, she creates systems that are as intelligent as they are beautiful.

Book private consulting with Janie.

Includes competitive analysis, target audience profiles, positioning statement, and unique value articulation. This is highly recommended in order to not waste money for years on developing your brand without absolute vision and alignment.
Includes logo concept, typographic system, positioning, image/brand direction, template overview, and early narrative language.
- 10-page starter deck
- 20-page core
- 40-page full system → Includes logo usage, color, typography, tone of voice, photography, layout systems, digital components, etc.
Pitch deck template

Social content suite

Landing page wireframe kit

Email design system
Email triggered / welcome / automated series development → (copy development is extra cost)

Internal product design system / UI kit

Paid Media template suite → price varies by platform (display templates, Meta, TikTok, Snapchat, YouTube, CTV, Google, Pinterest, LinkedIn, Reddit, Etsy, Wayfair, Walmart/Target, Zalando, Whitelisting, Podcast, AdRoll, Criteo, StackAdapt, Trade Desk, Taboola, Outbrain)
Custom design & build in Squarespace (Copy development additional and available)
Typical pages are: Home Page, About, Editorial Storytelling Page, Bespoke, Press, Inquiry

Add-ons:
- E-comm
- Iconography
- Promo Builds PLP (not including CMS build)
- Product Description Page
- Product Landing Page
For clients who need clarity without a full rebrand (90-minute session)

Includes pre-call prep, the session, and follow-up notes.
Topics might include:
- Brand audits
- Naming
- Messaging feedback
- Art direction
- Visual or UX reviews
- Shoot planning
- Taste Check, Template Check, Design Execution Check (you choose the name depending on the vibe)
Need me in your orbit regularly? Let’s talk.
→ Includes ongoing design, strategy, and consulting support. Custom scoped.

Contact

Helping my creative community one AI tip and trick at a time.

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The AI Blog

PAST WORK

“Janie is a force of nature and a creative unicorn. Her ability to employ creative excellence from ideation to execution is unmatched by anyone that I’ve worked with in my career. Beyond her innate creative abilities, she offers incredible communication and organization, mission-critical skills in scaling creative teams and marketing departments. Janie has a unique blend of style, class, personal discipline, and a competitive spirit. These qualities, along with years of experience across various product categories puts Janie in a league of her own.”

-Brandon Cook, VP of Growth

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