Janie is a creative director with 20 years of experience in the fashion, jewelry, and consumer packaged goods (CPG) industries. She excels with storytelling and innovative strategy, guiding creative teams to create and launch brands across various scales. Her extensive portfolio includes work with luxury fashion and jewelry brands, direct-to-consumer startups, and multi-million-dollar CPG brands. Janie's expertise lies in understanding the complexities of brand initiatives and business goals, ensuring precise execution. She has a keen eye for art direction, design, humor, and content strategy, contributing to the success of both emerging and established forward-thinking brands.
“Janie is a force of nature and a creative unicorn. Her ability to employ creative excellence from ideation to execution is unmatched by anyone that I’ve worked with in my career. Beyond her innate creative abilities, she offers incredible communication and organization, mission-critical skills in scaling creative teams and marketing departments. Janie has a unique blend of style, class, personal discipline, and a competitive spirit. These qualities, along with years of experience across various product categories puts Janie in a league of her own.”Brandon Cook, VP of Growth, 1-800-Contacts
Design
Brand + Campaign
Buy Janie’s Book on Amazon
The Kale Tee
In 2013, while working as a freelance creative director for various clothing lines, Janie designed the international hit “KALE” tee worn by Beyoncé in her “7/11”music video, and celebrities worldwide.
She also negotiated & developed a celebrity collaboration clothing line with Erin + Sara Foster - their first clothing line.
Janie has designed hundreds of graphic tees.
Here are a few.
Figma
Adobe Photoshop
Adobe InDesign
Adobe Premiere
Adobe Illustrator
Adobe AfterEffects
CapCut
Canva
Airtable
Asana
Creatopy
Midjourney
ChatGPT
CaptureOne
Klaviyo
Mailchimp
Google Analytics
Brand Guidelines
Brand Strategy
Copywriting
Agency Mgmt
Email Funnel
Celebrity Collabs
Influencer Mgmt
Retouching
Line Production
Budget Mgmt
Product Rollouts
Marketing Calendar
Still Life Photography
Lifestyle Photography
PDP Guidelines
Team Management
Presentation/Pitches
CPG Branding
Clothing Design
Brand Design
Brand Marketing Assets
Brand Guidelines
click for CV
Prior to her work as a creative and art director, Janie worked as a corporate fashion designer for a decade in New York City. She holds a degree from Parsons School of Design in Fashion Design, and has worked for Donna Karan, Tory Burch, Free People, and many more.
contact for more work
+1 917 575 6247
janiemarshall@gmail.com
Los Angeles, CA
