Digital Design Director
Janie
Marshall
Head of Brand
Rebranded company 2022-2023, ongoing work as creative and strategic lead. Click through for CV.
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@cleanorigin, click me︎
@cleanorigin, click me︎Oversee redevelopment of brand website and guidelines
︎Collaborate with agencies and in-house creative team on content ideas, formats and assets
︎Build strong relationships with internal teams, executives, and creatives, as well as external agencies
︎Leverage consumer research and engagement & platform data to refine and optimize the brand’s content with performance marketing / product team
︎Work with all cross departmental teams to ensure the brand’s visual and messaging consistency across all consumer touchpoints
︎Oversee creative brand vision of 7 new retail stores in 2022 and 10 in 2023
︎Develop and produce all campaigns, including: PDP photos, still life photography, video content, lifestyle content, digital ads, email newsletter, social media, all brand copy and messaging
︎Work to merge centuries of diamond expertise into a comprehensive digital platform with emerging technology, Augmented Reality, and a number of 3D immersive experiences for the engagement ring experience
︎Developed comprehensive marketing master calendar to unite all departments remotely on Airtable and Google Team Drive
︎Manage creative and art team, marketing department (retention emails and copywriting team), social media team, and PR agency
︎Collaborated with web product team to relaunch entire website in Q4 2022, including redevelopment of product photos, tone of voice, SEO blogs, and all-new imagery
