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Janie is a highly respected designer with almost 20 years of experience in the fashion, jewelry, and CPG industries. She excels in storytelling and creative strategy, guiding teams to create and launch brands across various scales. Her extensive design and branding portfolio includes work with luxury fashion and jewelry, direct-to-consumer startups, and multi-million dollar CPG brands. Janie's expertise lies in understanding the complexities of brand initiatives and business goals, ensuring precise execution. She has a keen eye for art direction, design, humor, and content strategy, contributing to the success of both emerging and established forward-thinking brands.

For the past two decades, she’s worked as a designer for major fashion, jewelry, and consumer packaged goods (CPG) brands with multi-million dollar revenues. She is deeply familiar with the intricacies of crafting brand assets, and finds great joy in bringing a brand vision to life – it's like performing magic. Her personal fulfillment comes from applying the effective strategies she’s honed while designing for corporate clients. Along with her full-time career, she is dedicated to sharing these numerous design techniques with ambitious entrepreneurs and creators to help them realize their visions with her educational tool Brand Art School, established 2024.