Digital Design Director
Janie
Marshall
CV
+ Adaptable to remote work environments
+ Strong corporate correspondence and presentation skills
+ Passion for technology and project management tools
+ Strong communication, time management, and problem-solving skills
+ High proficiency in leadership, teamwork, and collaborative skills
+ Extensive video editing and social media content design
+ Conceptualized and executed multi-channel advertising campaigns
+ Email newsletter design (extensive retention series as well as weekly campaign emails)
Clean Origin, Head of Brand / Mar 2022-Nov 2023 (Remote)
︎︎︎Creative lead for luxury lab grown diamond jewelry ecomm brand︎︎︎
Led development of brand roadmap and all content used across platforms in evergreen and seasonal campaigns. Partnered with marketing team to curate and execute a social media rebranding strategy that increased followers. Led creative team of two designers, social media director, PR team, and freelance photographer and retouchers. Rolled out new brand identity in 2022 with a fully redesigned website, increasing traffic. Revised PDP photography with strict guidelines template with multiple overseas vendors. Implemented use of Figma email newsletter design system increasing retention rate. Featured as expert in Bride’s, Forbes, Popular Science, The Knot, Business Insider, People, PureWow, InStyle.
Unilever, Creative Content Director / 2021-2022 (Remote)
︎︎︎Creative lead for CPG Brand for North America Water and Air Wellness
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Oversaw one designer and multiple creative agencies. Created North American brand vision for global air and water purification brand based in Stockholm and worked with global team to develop and execute brand design concepts for NAM market. Presented weekly updates and growth strategy to executive leadership. Implemented use of Figma email newsletter design system increasing team efficiency.
VRAI, Art Director / 2019-2021 (Los Angeles)
︎︎︎Creative lead for luxury lab grown diamond jewelry ecomm brand
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Oversaw two designers and in-house photographer. Rebranded visual identity after corporate leadership changes. In just one quarter, led brand direction for team performance of sales surpassing the LY’s fiscal revenue. Led development of brand roadmap and all brand content used across platforms in evergreen and seasonal campaigns.
Suburban Riot, Creative + Brand Director / 2013-2019 (Los Angeles)
︎︎︎Designed international hit “KALE” tee worn by Beyoncé in her “7/11” music video and celebrities worldwide, increasing growth of brand. Negotiated & developed celebrity collaboration clothing line with Erin + Sara Foster. Improved branding consistency across all digital platforms, leading to an increase in web traffic.
Creative Director + Clothing Design / 2011-2015 (Los Angeles)
︎︎︎ + Freelance designer and creative director, ethical + sustainable clothing (Clients: Bel Kazan, Metawear, Under the Canopy, FEED)Fashion Designer (New York / Philadelphia)
︎︎︎Free People, Senior Designer / 2010-2011
Tory Burch, Freelance Designer / 2009-2010
Sears Holdings, Senior Designer 2006-2009 / Associate Designer 2005
IISLI (Elie Tahari), Assistant Designer / 2004-2002
DKNY, Design Intern / 2002-2004